Aparajita Saxena
Marketing @ Google
- Role
- Integrated Media Manager, Media Lab, Apac at Google
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Aparajita Saxena
I\'m an Integrated Media professional, holding over 13 years of experience in the space of strategic and tactical media planning and buying for advertisers of all sizes. I have seen media evolution from relationship planning to data-driven marketing and intend to find opportunities that help me keep abreast with the latest developments in the industry.
Experience
Integrated Media Manager, Media Lab, Apac
Jul 2022 — Present · Gurugram, IN
Education
Delhi Public School Noida
CBSE, 12th Standard
2004 — 2006
Symbiosis Institute Of Media And Communication, Pune
MBA, Communications Management
2010 — 2012
La Martiniere Girls' College
ICSE, 10th Standard
2002 — 2004
Indraprastha College For Women
B.A. (Hons), Economics
2006 — 2009
Skills
- Audience Research
- Media Buying
- Brand Management
- Market Research
- Advertising
- Media Planning
- Leadership
- Problem Solving
- Social Media Marketing
- Integrated Marketing
- Strategy
- Brand Strategy
- Marketing
- Strategic Planning
- Brand Architecture
- Competitive Analysis
- Social Media
- Digital Marketing
- SEO
- Marketing Communications
- Audience Measurement
- Marketing Research
- Digital Media
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