Amethyst Orosco
Director of Customer Success, Efunds for Schools @SWIVEL
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WORK HISTORY
Director of Customer Success, Efunds for Schools @SWIVEL
Established and lead the end-to-end Customer Success program for EFUNDS for Schools, a K-12 and community payments platform.Built CS strategy, segmentation, success motions, and operating rhythms from the ground upLead and develop Customer Success Managers supporting districts and affiliated programsPartner with Sales, Partnerships, and Product to drive adoption, retention, and expansionAlign post-sale execution with go-to-market strategy to accelerate time to valueAdvise internal leadership on customer insights, revenue risk, and growth opportunities across the K-12 ecosystem
EDUCATION
University of the Incarnate Word
Bachelor of Business Administration - BBA, Business Administration and Management, General
ABOUT AMETHYST OROSCO
I build and scale Customer Success organizations that drive adoption, retention, and sustainable revenue, particularly in complex, highly regulated environments like K-12 education and public-sector payments.With 13+ years in financial services and 4+ years as a Director, I lead Customer Success for EFUNDS for Schools, building the end-to-end CS function across segmentation, KPIs, GTM alignment, and executive partnerships.My work sits at the intersection of Customer Success, Revenue Strategy, and Operations. I partner closely with Sales, Product, and Partnerships to: • Accelerate time to value • Increase product adoption and expansion • Reduce friction for staff and families • Support long-term, repeatable revenue modelsI believe payments are more than transactions—they’re trust moments. When designed and executed well, they improve equity, access, and community outcomes while protecting institutional revenue.I share practical insights on scaling operations, modernizing payment systems, and what actually works across school districts and their surrounding communities.
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