Aoife Scott
Strategy and Propositions Group Business Marketing @Vodafone
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WORK HISTORY
Strategy and Propositions Group Business Marketing @Vodafone
Newbury, GB
EDUCATION
Dublin City University
BA, accounting & finance
London Business School
Executive Education, Developing Strategy for Value Creation
SKILLS
ABOUT AOIFE SCOTT
An enthusiastic, results driven and committed individual with over 20 years of B2B strategy and marketing experience in four strong multinational telecommunication companies, Sky, O2 Telefonica, EE and Vodafone along with start-up experience at 186k.Just started a new challenge with Sky pulling together strategy and planning for Business. Previous experience at Vodafone Group Business Marketing I developed needs based cross portfolio propositions to be adopted across Vodafone global footprint. I was also responsible for the commercial strategy guidance to operating companies across SOHO and SME and driving performance uplift of over €100m. At O2 I was part of the Small Medium Business leadership team, and I was responsible for setting growth strategy and integrated plans, defining the future roadmap and identifying and ensuring delivery of in year profit and customer experience improvement initiatives. All of which has led to the P&L outperforming the market and being set up for even further growth over the upcoming years.I have also been responsible for the Business Mobile Proposition and Product portfolio, from identifying needs, creating propositions, managing product lifecycle and applying regulation changes.My knowledge and experience cover mobile telecoms, fixed mobile convergence, unified comms, IOT and software as a service.I believe in a very collaborative way of working and in leading teams by setting up the vision and empowering people to deliver. Having a motivated and proactive team/virtual team is one of my priorities.
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