Ashley Obrien
Content Marketing Manager @Amwell
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WORK HISTORY
Content Marketing Manager @Amwell
Boston, MA, US
At Amwell, I lead the development and execution of comprehensive B2B content marketing strategies that drive brand awareness and generate marketing-qualified leads (MQLs). My responsibilities encompass crafting high-impact assets—including blogs, case studies, whitepapers, playbooks, web copy, digital ads, and thought leadership content—that resonate with our target audiences. Through product-focused copywriting and storytelling, I ensure our messaging aligns with the company\'s objectives and effectively communicates our value proposition.By continuously evaluating content performance metrics, I identify opportunities for optimization, ensuring our campaigns are data-driven and results-oriented. Collaborating cross-functionally with sales, product marketing, and design teams along with agencies and vendors, I ensure cohesive messaging across all platforms. My efforts contribute to successful campaigns that not only engage our audience but also drive engagements and leads.
EDUCATION
University of Massachusetts Dartmouth
MA, Professional Writing
Boston University
BS, Advertising
ABOUT ASHLEY OBRIEN
Results-driven marketing and communications expert with a proven track record in content marketing, copywriting, and clinical and executive communications. Specializing in content strategy and development, campaign planning, lead generation, and public relations, I bring extensive experience in crafting impactful narratives that drive engagement and business growth.
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