Anzhela Nizamova
Product Owner @smartpatient
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WORK HISTORY
Product Owner @smartpatient
Munich, DE
Led retention, engagement, and user satisfaction strategies, resulting in a 10% increase in Day 7 retention (from 62% to 72%) and a 24% improvement in App Store visibility through enhanced user feedback initiatives. Owned and optimized the design system for both Android and iOS platforms, leading a comprehensive app rebranding for a 600k MAU user base to significantly elevate the user experience. Directed and managed over 200 A/B tests, usability studies, and primary research initiatives, utilizing data-driven insights to drive product enhancements and ensure alignment with key user personas. Led cross-functional initiatives such as onboarding flows, notification management, and gamification, driving a 7% boost in engagement and a 9% increase in long-term user retention. Drove a user-centric product roadmap, collaborating with teams across design, engineering, and marketing to deliver impactful features that align with company goals and customer needs.
EDUCATION
State University of Management (SUM)
Bachelor's degree, Information Technology Management
Tongmyong University of Information Technology
Exchange student, Information Technology
British Higher School of Art and Design
Diplom degree, Marketing and Brand management
ABOUT ANZHELA NIZAMOVA
I have a passion for product development, marketing and analitics. In product development I always focuse on customers. I try to cover the whole picture that is why I never stop studying and researching. During my last project I realized that I need better understanding of marketing area therefore I have chosen and graduated the program Marketing and Brand managment. My strong features are organizational skills, attention to details, process analysis and individual approach for each team member.I like sport- and social-volunteering because I feel that I do something valuable and use an oportiunity to help a lot of people.
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