Anya Pineo
Undergrad Student at Sacred Heart University majoring in Marketing & Management, Minor in Business Law / 2026
- Role
- Digital Marketing Manager at Family Care Options
- Location
- North Reading, MA, US
- LinkedIn followers
- 500 followers
About Anya Pineo
Hi! I\'m Anya Pineo, a Management and Marketing student at Sacred Heart University with a…
Experience
Digital Marketing Manager
Mar 2025 — Present · NY, US
At Family Care Options, I manage the company’s online presence and digital marketing initiatives, with a strong focus on website development, social media strategy, and campaign management. My role combines creativity, analytics, and project management to strengthen brand visibility and drive client engagement.Key Responsibilities:Designed and launched a new company website centered on simplicity, clean navigation, and enhanced user experience, ensuring clients can easily book services and access information.Oversee ongoing website updates and integrations (Stripe, Twilio, Mailchimp, Wix automations) to streamline bookings, payments, and client communications.Create and schedule branded social media content across Instagram, Facebook, TikTok, LinkedIn, Yelp, and Google, aligning with company voice and seasonal trends.Develop and implement marketing campaigns (Back-to-School, Wedding Season, Holiday Specials) across web, email, and social channels to increase awareness and bookings.Generate and analyze weekly performance reports, tracking impressions, engagement, leads, and spend to guide strategy adjustments.
Education
Jack Welch Management Institute
Bachelor of Science, Marketing/Marketing Management, General
2022
Sacred Heart University
Bachelor of Science, Marketing/Marketing Management, General
2022
John Cabot University
Semester Abroad, Business Management and Marketing
Sacred Heart University
Business, Management, Marketing, and Business Law
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