Anya P.
Media Manager @Accor
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WORK HISTORY
Media Manager @Accor
London, GB
Currently working in the Media division of the ENA E-commerce department of Accor.Brand scope of lead : Novotel, Mercure, ibis Styles, HotelF1, greet, All Restaurants & Bars, All Spa.Main lead achievements 2024 & 2025 :> 50th-anniversary of ibis Family - ibis Styles full-funnel campaign (TV; DOOH; digital)> greet annual full-funnel campaign 2024 (digital)> HotelF1 annual full-funnel campaign 2024 & 2025 (digital)> ibis Sport offer campaign (partnership & digital campaign)> Travel Ad Catalogue management for brands in Europe (ibis hotels, ibis budget, ibis Styles and Mercure) Main activities as Media Manager within the team - Implement media campaigns for our point of sales in Europe and North Africa- Manage relationship with agencies to implement digital campaigns for upper and lower funnel activation via Paid Social, Display and offline- Identify opportunities to take over lead roles within the team in terms of channels, regional media expertise or key projects- Monitor and track media performance and suggest optimizations- Readapt campaigns based on flows, demand and destination needs- Implement specific actions plans in collaboration with Ecommerce and marketing teams- Analyse and report on media performance at trade meeting, create relevant action plans when needed- Manage and optimise attributed marketing budgets ensuring spend is delivering targeted ROIs or awareness KPIs- Collaborate and liaise with central teams and other hubs to optimise marketing campaigns under your responsibility.
EDUCATION
School of Business, Economics and Law at the University of Gothenburg
Master of Business Administration - MBA, Marketing
Lycée Externat des Enfants Nantais
French baccalaureate diploma with honors, economic and social sciences
ESSCA
5-year "Grande Ecole" Master program, specialised in Web Marketing, Marketing
Loughborough University
Business and Economics
ABOUT ANYA P.
Digital expert with a passion for Media, Marketing, and AdTech.At Accor, Europe’s leading hospitality group, I drive media strategies for PME brands, turning insights into impactful campaigns. Hardworking, detail-oriented, and curious, I value challenges that push me to grow and deliver meaningful results.
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