Anya Hurd

About Anya Hurd

I’m a performance marketing leader specializing in scaling paid social for subscription and direct-to-consumer brands. At STARZ, I’ve led multi-million dollar global campaigns across all media channels —driving subscriber acquisition through structured testing, full-funnel optimization, and data-driven strategy. While my background is in entertainment, the core of my work is performance-focused: improving efficiency, scaling spend, and turning paid media into a measurable growth engine. My approach combines analytical rigor with creative strategy. I build disciplined testing frameworks across audiences, creative, and campaign structure to uncover what drives performance—and then scale it. I’m comfortable both setting the strategy and working hands-on in platform, continuously iterating to improve results. I’ve partnered closely with creative, analytics, and growth teams to translate insights into action, align on priorities, and drive meaningful business outcomes across complex, multi-market environments. Currently, I’m exploring fully remote opportunities and consulting work where I can help brands scale paid social performance and build strong, sustainable acquisition channels.

Experience

1. Sr Manager, Paid Media Strategy & Planning

   Starz

   Jan 2024 — Present

   Managed and optimized over $50M in cross-channel full funnel media campaigns driving a 24% increase in brand awareness and a 17% uplift in intent as measured by BLS and engagement KPIs within 6 months using Google Analytics, Facebook Ads Manager, Samba, and Nielsen tracking tools.Negotiated and secured over 15 first-to-market premium placements through agency and affiliate collaboration, increasing media value by $2M+/year while enhancing campaign reach and frequency across major platforms.Led data-driven planning and campaign strategy presentations to executive leadership, integrating insights from paid social channel performance (including TikTok and Snapchat case studies) to shape investment decisions and support a digital-first approach.Increased cross-platform campaign engagement by 21% YoY by implementing a sustained digital-first paid social approach, deploying full funnel strategies and leveraging TikTok and Snapchat creative best practices for Power Book II: Ghost S4 and Power Book Force S3; tracked campaign outcomes using TikTok Ads Manager and Snapchat Business tools.

Education

• Arizona State University

  Bachelor of Arts - BA, Film and Media Studies

• Mesa Community College

  Associate of Arts and Sciences - AAS, Legal Studies, General

  2015 — 2017

Skills

• Photofacials
• Chemical Peels
• Wedding Planning
• Parties
• Event Planning
• Coordinating Events
• Laser Tattoo Removal
• Wedding Management
• Modeling
• Makeup Artistry
• Microneedling
• Engagement Parties
• Laser Hair Removal
• Bridal Makeup
• Day of Coordination
• Social Networking
• Rehearsal Dinners
• Vocalist
• Customer Service
• Data Entry
• Waxing
• Decoration
• European Facials
• Microdermabrasion
• Wedding Coordinating
• Bridal Showers
• Piano Playing