André Lourenco
Global Marketing Lead @Meta
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WORK HISTORY
Global Marketing Lead @Meta
Leading Global Marketing for Meta’s Wearables and AI Glasses portfolio — including Ray-Ban Meta, Oakley Meta, and the broader Metaverse product suite. I drive global brand strategy, end-to-end campaign development, and market launches across the US, Canada, LATAM, and EMEA, building cultural relevance and accelerating growth for Meta’s wearables and AI business.I champion the convergence of technology, fashion, and sport by shaping breakthrough partnerships with designers, athletes, and cultural leaders. Through innovative storytelling and community-driven programs, I elevate Meta’s next-generation technologies into globally resonant products — influencing culture, fueling advocacy, and driving product consideration at scale.
EDUCATION
Católica Lisbon School of Business and Economics
International MSc in Business Administration, Strategy, Marketing
European University of applied Sciences, Brühl
Industrial Management, Marketing
University of St.Gallen
Master's Degree, International Management
UC San Diego
Study Abroad Program, Finance, Statistics, Economics
SKILLS
ABOUT ANDRÉ LOURENCO
I’m a global brand marketing leader with deep expertise in shaping how emerging technologies earn attention, drive adoption, and build cultural relevance. My work spans brand strategy, integrated marketing, creator ecosystems, and cultural partnerships—grounded in a holistic, multi-channel approach that connects business priorities with real human insight.At Meta, I lead marketing for Ray-Ban Meta AI Glasses and Oakley Meta AI Glasses, driving end-to-end brand initiatives and global partnerships with athletes, fashion icons, and creators. My focus is on building culturally resonant narratives and integrated campaigns that strengthen brand equity, unlock new audiences, and scale product adoption worldwide.With more than a decade of experience across tech, fashion, and beauty, I’ve built and scaled programs that deliver both creative excellence and measurable business growth. I’m passionate about translating innovation into stories, experiences, and moments that feel inspiring, human, and impossible to ignore—turning breakthrough technology into everyday behavior.
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