Anwesha Das
Product Marketing | B2B SaaS
- Role
- Product Marketing Manager at Icertis
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Anwesha Das
Ever tried explaining rocket science to a sixth-grader? If you pull that off, congrats, you\'re a certified storyteller! As a marketer in the FinTech SaaS industry, my primary goal is to explain complex technologies to finance professionals in a snackable, easy-to-apply format, empowering them to make informed decisions about their technology stack.Currently working at HighRadius, a Gartner-certified market leader in the Invoice-To-Cash operation, where I apply my marketing and technology skills to product marketing strategies and content for our product suite, both across Accounts Receivables and Accounts Payable domains, with the focus on driving quality traffic to increase conversion rates and ensure consistent messaging across funnels. My professional journey spans five enriching years, during which I\'ve honed proficiencies in diverse domains, including- Product marketing- GTM building- Integrated marketing - Customer advocacy- Industry-focused marketing - Experiential program - Content marketing - Sales EnablementI have also been awarded three \'Best Employee\' awards in three years. Additionally, I work closely with the Product Development team to understand how to convert the latest releases into interesting roadmap stories for our prospects and customers.As a trilingual, small-town girl from the remote hills of India with a passion for traveling and adventure, I am proud to have conquered my nauseating acrophobia by free-falling from a height of (and not fainting!). So, bring on the challenges – life-threatening or just mildly scary – I got this! 🪂
Experience
Product Marketing Manager
Feb 2026 — Present · Pune, IN
Education
Kalinga Institute of Industrial Technology, Bhubaneswar
Bachelor of Technology - BTech, Electrical and Electronics Engineering
2016 — 2020
Seven Set School
X
St. Anthony's Higher Secondary School
XII, Science
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