Anwesha Banerjee
Communication and Social Media Specialist @Convatec
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WORK HISTORY
Communication and Social Media Specialist @Convatec
Digital Marketing-Strategized and analyzed 15+ paid and organic ad campaigns resulting in followers, 3X increase in Instagram followers and 5X increase inengagement on lifestyle topics on Facebook-Directed content creation and strategy management for LinkedIn, Instagram, andFacebook channels-Managed website front and backend operations using Optimizely platform-Led social channel consolidation and website migration project for India-Monitored SMM analytics using BrandwatchCampaign Management-Strategized a focused product sampling campaign, mapping 200+ HCPs-Led Global Influencer Marketing Campaign in India resulting in 100+ signups to patient enrollment forms-Strategized and planned the launch of Digital Stoma Clinics in 20 key accountsacross IndiaContent Management-Developed 20+ product brochures and sales inputs for field teams-Coordinated and assisted over 6+ patient testimonial video shoots-Authored and designed 20+ engaging blog post content-Performed quarterly Social Media content AuditProduct Management-Hosted virtual product category launch and webinar with 100+ HCPs, including CXOs-Facilitated User Acceptance Training for Product Information and Data AssetManagement systems in Aprimo and InRiver-Oversaw management of product campaign pages on company website-Conducted qualitative stakeholder survey with 30+ doctors, nurses, and patientsfor product insights-Initiated Medical, Regulatory, and Legal review process via Compass SystemCorporate Branding & Communication-Led the global brand revamp program for India across channels and platforms-Executed rebranding of social channels in line with global guidelines-Created quarterly newsletters and evocative patient stories-Collaborated with 5+ cross-functional agencies to execute 40+ event stalldisplays at national & international conferences and 20+ ET Nurse Masterclassconferences-Developed branded collaterals for brand and training workshops
EDUCATION
St. Xavier's College (Autonomous), Kolkata
Bachelor of Commerce - BCom
Loreto House, Kolkata
Commerce
Goa Institute of Management (GIM)
PGP-HCM
Loreto Dharamtala, Kolkata
90%
ABOUT ANWESHA BANERJEE
A passionate and self-driven professional committed to doing meaningful work. I…
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