Anwar Khan

Experience

1. Loyalty Program Analyst

   Adani Group

   Jan 2025 — Present · IN

   Collaborate with the marketing and sales teams to design and implement loyalty programs tailored for dealers, distributors, and contractors.•Define program structures, including rewards, tiers, and benefits, to enhance customer engagement.•Ensure alignment with the company’s strategic objectives, such as increasing repeat business or improving market share.•Analyze program data to measure performance, such as participation rates, customer engagement, and ROI.•Identify trends and gaps in program performance to suggest actionable improvements.•Segment dealers and distributors based on factors such as sales volume, purchasing behavior, and demographics.•Create targeted loyalty campaigns for different customer segments to maximize engagement.•Regularly review the effectiveness of loyalty programs and suggest improvements to enhance value for participants.•Benchmark loyalty programs against competitors to ensure Adani stays ahead in customer engagement.•Experiment with strategies like gamification, personalization, and tier upgrades to boost participation.•Coordinate with internal teams (sales, marketing, IT) to ensure smooth execution of loyalty programs.•Liaise with external vendors or partners for program management, such as reward fulfillment or technology platforms.•Develop and execute communication strategies to inform and engage program participants through email, SMS, or app notifications.•Plan and launch promotions, bonus rewards, and seasonal offers to encourage program usage.•Ensure clarity and consistency in program terms and conditions.

Education

• Sri Ram Swaroop Memorial College

  Bachelor of Business Administration - BBA, Business Administration and Management, General

• Apprenticeship

  Data science