Anuvrit Gurada

About Anuvrit Gurada

I possess a strong foundation in retail operations, e-commerce, and process optimization,…

Experience

1. Product Management Trainee

   Portronics

   Apr 2025 — Present · Delhi, IN

   Product Management | Business Account Management | Business Analytics (Quick Commerce)Portronics | Consumer ElectronicsAt Portronics, I was involved in driving the end-to-end New Product Development (NPD) process — from design approvals and prototype testing to mass manufacturing, packaging, and successful market launch. I worked closely with cross-functional teams across Marketing, Design, and Supply Chain to align on pricing, packaging, and inventory strategies for new product rollouts. Alongside this, I managed 10+ Large Format Retail (LFR) accounts across India, scaling monthly sales through strategic assortment planning, product visibility initiatives, and targeted promotions. I also curated and optimized product portfolios and listings across both offline LFR channels and quick commerce platforms, leveraging data analytics to track performance and drive continuous sales growth. By onboarding new LFR partners in high-traffic and emerging regional markets, I expanded the brand’s retail footprint while improving product lifecycle efficiency through structured coordination and faster time-to-market. These efforts collectively led to consistent month-on-month growth, fueled by timely product launches, refined promotional strategies, and sustained inventory availability.

Education

• Indian Institute of Management Rohtak

  IPM, Business Administration and Management, General

  2020 — 2025