Anuvab Sen

About Anuvab Sen

Good and eager at learning and implementing new technologies and frameworks, able to…

Experience

1. Associate Martech Adtech Analytics

   The Chatterjee Group

   Feb 2024 — Present · Mumbai, IN

   Engineered and Productionized Distributed ETL Pipelines using Databricks, PySpark, and SQL, ingesting high-volume data from PostgreSQL, MongoDB, and REST APIs, ensuring high availability and schema evolution resilience across our 3 products- Ziki, Yukio, Sirrus.AI.•Uninstall Data Pipeline: Built a data pipeline to transfer uninstall event data from MoEngage to Branch and GA4, enabling precise re-targeting campaigns that boosted user retention by 10% and- increased customer lifetime value (CLTV) by 5%.•Customer Gender Identification: Designed and implemented a gender prediction pipeline using first and last names, accurately identifying gender for 20K+ customers to enable personalized, gender-specific campaigns—resulting in improved CTR by 5% and conversion rates by 4%• App Analytics - Implemented Mixpanel SDK across 3 apps to track user clickstream data, optimizing reports on user journeys, key funnels, and dashboards. Built app overview and key business insights reports for CXOs, increasing ATC rate by 40% and reducing pin-code errors by 20%.• Built and maintained data pipelines to ingest user analytics from Mixpanel and attribution data from Branch, enabling a comprehensive customer view to support targeted marketing strategies.• App Analytics - Implemented Mixpanel SDK across 3 apps to track user clickstream data, optimizing reports on user journeys, key funnels, and dashboards. Built app overview and key business insights reports for CXOs, increasing ATC rate by 40% and reducing pin-code errors by 20%.

Education

• Birla Institute of Technology and Science, Pilani

  Master's degree, Data Science and AI

• KIIT - Kalinga Institute of Industrial Technology

  B.Tech, Computer Science and Engineering

  2018 — 2022