Anusyuta

Product Content Strategist at Aayu (by MedCords)

Role
Product Content Strategist at Aayu
Location
Kota, IN
LinkedIn followers
500 followers

About Anusyuta

I approach any issue with a mixture of intuition, logic, and creativity. My cross functional and cross sectoral experience and skills helps me understand people, situation, challenges, and address them with an open mind.

Experience

  1. Product Content Strategist

    Aayu

    Sep 2021 — Present · Kota, IN

    Driving the company’s channel effort through content, built on cross-functional collaboration\\\\n\\\\n· Writing, reviewing, and publishing in-house as well as outsourced PR articles, blogs and user stories, focusing on SEO.\\\\n\\\\n· Creating social media content in all formats (posts, videos, gifs), and building a campaign from scratch with the marketing team to improve user experience\\\\n\\\\n· Working with product, marketing and design teams to create UX copies and web content for flagship products of Medcords (Aayu and Sehat Sathi), to improve user experience\\\\n\\\\n· Streaming content activities, styles, processes across the organisation, to match with its evolution from startup.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

  • CEPT University

    B.Arch

  • Centre for Environmental Planning and Technology, Ahmedabad, Gujarat

    Bachelor’s Degree

    2005 — 2012

  • Indian Institute of Technology (Indian School of Mines), Dhanbad

    Master of Business Administration (M.B.A.)

    2016 — 2018

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Anusyuta — Product Content Strategist at Aayu in Kota, IN | Unifers