Anu Sundaram
Vice President Business Analytics @Rue Gilt Groupe
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WORK HISTORY
Vice President Business Analytics @Rue Gilt Groupe
Boston, MA, US
Lead a comprehensive analytics portfolio enabling growth marketing, customer engagement, loyalty subscriptions, and retention. Own revenue and active customer forecasts to inform and develop growth strategies. Implemented advanced analytics frameworks (forecasting, segmentation, cohort/LTV/CAC models, attribution, incrementality & self-service analytics) that significantly improve measurement and insights. Instrumental in building comprehensive data sources integrating millions of customer interactions across various channels to power performance analytics and reporting. Continuously drive incremental value (sales) by improving key performance indicators through omni-channel personalization leveraging data science/AI/ML models.
EDUCATION
Penn State University
Graduate Certificate, Applied Statistics
Symbiosis Institute of Management Studies
PGDM, Marketing and Operations Management
University of Madras
BE, Electronics and Instrumentation
SKILLS
ABOUT ANU SUNDARAM
Results-oriented leader delivering customer-centric and impact-first solutions for 20 years. Active member of the data, analytics and data science professional community as a speaker, panelist, educator, mentor and thought leader.Her career spans across multiple industries and disciplines such as; Retail/e-commerce, Programmatic Advertising, Food & Beverage, Consumer Packaged Goods, Travel (Rental cars), Financial Services & Publishing.
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