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Anu Sundaram

Data Science & Analytics | Experimentation | Research | Voice of the Customer | Learning & Development | Consulting

Role
Vice President Business Analytics at Rue Gilt Groupe
Location
Canton, MA, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Anu Sundaram

Results-oriented leader delivering customer-centric and impact-first solutions for 20 years. Active member of the data, analytics and data science professional community as a speaker, panelist, educator, mentor and thought leader.Her career spans across multiple industries and disciplines such as; Retail/e-commerce, Programmatic Advertising, Food & Beverage, Consumer Packaged Goods, Travel (Rental cars), Financial Services & Publishing.

Experience

  1. Vice President Business Analytics

    Rue Gilt Groupe

    Mar 2022 — Present · Boston, MA, US

    Lead a comprehensive analytics portfolio enabling growth marketing, customer engagement, loyalty subscriptions, and retention. Own revenue and active customer forecasts to inform and develop growth strategies. Implemented advanced analytics frameworks (forecasting, segmentation, cohort/LTV/CAC models, attribution, incrementality & self-service analytics) that significantly improve measurement and insights. Instrumental in building comprehensive data sources integrating millions of customer interactions across various channels to power performance analytics and reporting. Continuously drive incremental value (sales) by improving key performance indicators through omni-channel personalization leveraging data science/AI/ML models.

Education

  • Penn State University

    Graduate Certificate, Applied Statistics

  • Symbiosis Institute of Management Studies

    PGDM, Marketing and Operations Management

  • University of Madras

    BE, Electronics and Instrumentation

Skills

  • Analysis
  • Predictive Analytics
  • Dashboarding
  • R
  • Software Development Life Cycle (Sdlc)
  • Minitab
  • Enterprise Software
  • Pre-Sales
  • Databases
  • Business Analytics
  • Sql
  • Consulting
  • Data Modeling
  • Data Analysis
  • Segmentation
  • Management
  • Requirements Gathering
  • Software Project Management
  • Crm
  • Strategy
  • E-Commerce
  • Business Process Improvement
  • Coordination
  • Business Analysis
  • Predictive Modeling
  • Omniture
  • Data Mining
  • Requirements Analysis
  • Salesforce.com
  • Project Management
  • Spotfire
  • Quality Assurance
  • Sdlc
  • Team Management
  • Business Intelligence
  • Analytics
  • Finacle

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