Anu Srinivasa
Senior Director, AI and Enterprise Marketing at AMD
- Role
- Senior Director of Marketing at AMD
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Anu Srinivasa
As someone with a significant history of developing innovative marketing strategies to drive profitability, I am able to scale businesses through operational excellence and continued leadership in key markets and industries. I effectively collaborate with cross-functional teams to develop actionable plans to achieve growth objectives and monitor performance against those plans. During my career, I have successfully managed marketing campaigns including major product/technology launches and product promotions in support of corporate initiatives. I have been responsible for defining the vision, growth strategy, and go-to-market execution for target markets. In addition, I possess the business and financial acumen required to manage enterprise products and track revenue, margin, pipeline and unit volume attainment, working closely and effectively with channel, sales, pricing, and finance teams to achieve company goals.
Experience
Senior Director of Marketing
Jan 2025 — Present · TX, US
Lead global integrated marketing for AI and Enterprise segments and guide the worldwide outbound marketing strategy and programs- Develop cross-portfolio messaging and content - Drive campaign strategy, planning, and execution for AI solutions across data center and client segments- Execute customer marketing programs to delight customers and pull through the voice of the customer- Develop and manage a global integrated marketing team
Education
Northern Illinois University
Master of Science (MS), Electrical Engineering
National Institute of Technology Surat
Bachelor of Science (BS), Electronics Engineering
Texas McCombs School of Business
Master of Business Administration (MBA), Strategic Marketing
Skills
- Competitive Analysis
- Verilog
- Enterprise Software
- Sales
- Product Marketing
- Embedded Systems
- Cross-Functional Team Leadership
- Digital Signal Processors
- Marketing Strategy
- Product Management
- Market Research
- Hardware Architecture
- Software Development
- Strategy
- Soc
- Business Analysis
- Thought Leadership
- Demand Generation
- Virtualization
- Program Management
- Business Intelligence
- Project Management
- Saas
- Management
- Fpga
- Asic
- Semiconductors
- Pre-Sales
- Marketing
- Storage
- Cloud Computing
- Strategic Planning
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