Anurag Gupta

About Anurag Gupta

Marketing & Sales professional with 12.5 years of experience (IIM Lucknow 2013 passout) spanning across FMCG (11+ years) and E-com (1+ year), balanced between brand marketing and sales/trade marketing roles at Nestle, PepsiCo, Udaan, Tata Consumer Products & Perfetti Van Melle. Currently, working as Group Product Manager at Perfetti Van Melle.

Experience

1. Group Product Manager - Alpenliebe

   Perfetti Van Melle

   Jul 2023 — Present · Gurugram, IN

   Planning & Implementing Brand Portfolio Strategy covering 3 categories – Candies, Eclairs & Lollipops- Converting consumer insights into action plans for ATL, BTL, Media mix & NPDs for the portfolio - Collaborating with Sales/Trade Marketing to analyze sales & profitability data to identify growth initiatives- Planning the Marketing spends & calendar with a keen eye on media effectiveness- Analyzing research outcomes & external reports (Nielsen, track) to build brand marketing strategy- Identifying & anticipating category trends, shift in consumer/media preferences to conceptualize ideas- Leading the Brand Positioning & Architecture and Integrated Marketing Communications for Alpenliebe- Leading the Brand Thematic development for Alpenliebe, rooted in strong consumer insight - Leading a team of 3 brand/product managers focused on 3 different categories of Alpenliebe- Leading profitability initiatives for entire portfolio resulting in significant savings without business lossAchievements- Launched Alpenliebe Juicyfills Paper Display & leading alternate display solutions for full PVM portfolio- Launched Alpenliebe Eclairs Pop and Alpenliebe Grande Eclairs resulting in incremental share- Won Gold for Cross-channel Data Integration for Alpenliebe Mango Popfills by Datamatix in 2025

Education

• Indian Institute of Management, Lucknow

  PGDM, Marketing

  2011 — 2013

• National Institute of Technology Surat

  Bachelor of Technology (B.Tech.), Electronics

  2005 — 2009

Skills

• Supply Chain Management
• Sales Channel Development
• Market Research
• Operations Management
• Business Analysis
• Business Strategy
• Competitive Analysis
• Strategy
• Trade Marketing
• Brand Management
• Marketing Strategy
• Sales Management
• Fast-Moving Consumer Goods (Fmcg)
• Marketing Management
• Sales Operations
• Engineering
• Project Management
• Fmcg
• Team Management