Anushri Tayal

About Anushri Tayal

As the Chief Marketing Officer at Innovana Thinklabs, my 15+ years journey in the tech and marketing worlds has been about driving innovative solutions and creating impactful user experiences. My forte lies in synthesizing data-driven insights with creative marketing strategies to foster brand growth and user acquisition across diverse digital landscapes.**What Drives Me:** My passion for blending technology with marketing to create seamless user journeys and my commitment to continuous learning and adaptation. I’m always on the lookout for the next challenge and ways to push the boundaries of what\'s possible.

Experience

1. Chief Marketing Officer

   Innovana Thinklabs Ltd

   Mar 2024 — Present · Jaipur, IN

   Designing and executing impactful advertising campaigns across Meta, Google UAC, Quora and YouTube- Leveraging event tracking technologies and MMPs like Firebase, Meta, and AppsFlyer for advanced marketing analytics- Enhancing user retention via CleverTap through personalized multi-channel communication- Spearheading WhatsApp marketing using BSPs like Chat360 and Gallabox to connect with diverse user segments- Monitoring competitors and optimizing keywords for improved app visibility and download rates- Specializing in App Store Optimization (ASO) to ensure our apps rank high in search results- Growing our social media presence on platforms including Instagram, Facebook, and YouTube- Overseeing monetization strategies for mobile apps, focusing on AdMob and Facebook Audience Network in Tier I,II countries and India- Leading a team of marketers, content creators, scriptwriters, and videographers to produce compelling multimedia content- Innovating in video marketing by creating engaging testimonials, product videos, and collaborating with influencers. What Sets Me Apart- Passion for blending creativity with analytics to drive user-centric marketing campaigns- Proven track record in scaling user base and revenue through strategic marketing and optimization techniques- Leadership in fostering a collaborative environment, bridging cross-functional teams for cohesive growth-driven marketing initiatives.

Education

• MLVTEC, Govt. College, Bhilwara, Rajasthan

  B.E. (Hons), Information Technology

  2005 — 2009

Skills

• Balasmiq
• Agile
• Javascript
• Rfp Design
• Business Workflow Analysis
• Sdlc
• Requirements Management
• Sharepoint
• Testing
• New Business Development
• Soa
• High-Impact Presentations
• Mobile Applications
• Effort Estimation
• Erp
• Expression Blend
• Business Development
• Systems Analysis
• Business Process Improvement
• Axure
• Requirements Gathering
• Photoshop
• Sql
• Visio
• Asp.net
• Business Analysis
• Microsoft Sql Server
• Expression Web
• Requirements Analysis
• Software Project Management
• Online Services
• Project Bidding
• Agile Methodologies
• Hrms Expert
• Prototyping
• Product Development
• Analysis