Anushri W.
Creative Content Specialist | UGC Creator | Nykaa Beauty | Ex-Schbang | Turning Overthinking Into Content Strategy | Social Media & Influencer Marketing
- Role
- Intern Socials & Marketing (Beauty) at Nykaa
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Anushri W.
Turning overthinking into content strategy.I’m Anushri Wala, a Content Strategist and digital marketing professional based in Mumbai, currently pursuing a BBA in Digital Business.I work across social media strategy, influencer marketing, paid advertising, and content creation, with a strong focus on Gen Z audiences. From Musical.ly to TikTok to Instagram Reels, storytelling has always been second nature to me, and over time it evolved into strategy led, performance driven work.I’ve worked with brands and agencies across beauty, FMCG, wellness, and lifestyle, contributing to influencer campaigns, retention channels like email and WhatsApp remarketing, and revenue driven communication strategies. I enjoy blending creativity with data, whether it’s building content calendars, improving CTRs, or analysing performance metrics.Inspired by pop culture and the “Emily in Paris” approach to marketing, I’m currently focused on growing into creative and content led roles within social first teams.Always open to collaborations, creative opportunities, and conversations around content, culture, and digital marketing.
Experience
Intern Socials & Marketing (Beauty)
Sep 2025 — Present · IN
Education
K.P.B Hinduja College of Commerce
Bachelor of Business Administration - BBA, digital marketing
2023 — 2026
IIDE - The Digital School
Bachelor of Business Administration - BBA, Digital marketing
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