Anushree Khanna Parikh
Founder at Aqueva | NIFT Graduate | MICA Alumni | Building Premium Spaces with Purpose
- Role
- Founder at Aqueva
- Location
- Indore, MP, IN
- LinkedIn followers
- 500 followers
About Anushree Khanna Parikh
As the Founder of Aqueva, I am passionate about blending design, strategy, and functionality to create a refined and premium sanitaryware and kitchenware experience.With a foundation in design from NIFT and strategic brand marketing from MICA, I bring a unique balance of aesthetics, consumer insight, and business thinking to the home and lifestyle space.Aqueva is envisioned as a premium yet accessible brand that elevates everyday living through thoughtfully designed products. Our focus goes beyond utility—we aim to create elegant spaces that reflect quality, trust, and modern sensibilities.We are committed to building a brand that stands for design excellence, customer-centric innovation, and long-term value in every home we become a part of.
Experience
Founder
May 2024 — Present · IN
As Co-Founder of Aqueva, I am building a premium sanitaryware and kitchenware brand focused on design excellence, functionality, and accessible luxury.I lead brand strategy, digital growth, and customer experience while aligning product positioning, pricing architecture, and go-to-market execution. My role bridges creativity with commercial strategy—shaping a refined and scalable brand.Key Responsibilities & Impact: Developed Aqueva’s brand identity, positioning, and premium market narrative Built a digital-first growth strategy across social media and performance channels Led product storytelling, catalog development, and launch campaigns Strengthened dealer & distributor communication through structured branding assets Designed customer-centric marketing funnels to improve inquiry-to-conversion ratios Oversaw collaborations, influencer marketing, and creative content directionAt Aqueva, my focus goes beyond selling products—I aim to create thoughtfully designed spaces while building a brand rooted in trust, aesthetics, and long-term value.
Education
NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA
Bachelor's degree, Garment and Accessories
MICA | The School of Ideas
Advanced Certificate in Digital Marketing and Communication
St. Anselm's Pink City Sr. Sec. School
High school, Science biology
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