Anushka Anilkumar
Account Lead @Schbang
- Role
- Brand Solutions Lead - Associate at Schbang
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Anushka Anilkumar
I accidentally stumbled into the field of advertising and no regrets! Over 6 years in…
Experience
Brand Solutions Lead - Associate
Oct 2022 — Present · Mumbai, IN
Clients: Amazon Prime Video, Britannia The Laughing Cow Cheese, HDFC BankAmazon Prime Video- Managed partner marketing across 20+ Living Room Device (LRD) platforms, including Samsung, Google TV, Airtel Xstream, Reliance Jio, and Sony- Led over 150+ CTV marketing campaigns for hit shows like Paatal Lok S2, Mirzapur S3, Panchayat S3, and Indian Police Force S1- Drove Prime Video’s #1 Share of Voice among competitors via innovative partner activations and precise A/B-tested campaigns- Spearheaded acquisition-focused strategies that leveraged device partnerships to amplify reach and subscriptions
Education
Xavier Institute Of Communications
Post Graduate Diploma, Communication for Development
Jai Hind College
Bachelor of Arts - BA, Political Science & Philosophy
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