Anushikha Dogra

About Anushikha Dogra

With a blend of technical acumen, industry expertise, and strong communication skills, I bring a product management focus with a growth-driven mindset, aimed at delivering impactful enterprise solutions that meet both business goals and customer needs. Over 13 years, I have led end-to-end product management and scaled SaaS and PaaS solutions, implementing Agile methodologies to drive adoption and engagement. My experience includes AI-powered B2B solutions across Consumer Insights, Utility Customer Experience, IoT Video Analytics, Cybersecurity, Work Management, and more across regions including the US, Australia, and Asia. Skilled in business analysis, I manage all product lifecycle stages—from strategy, market analysis, and conception through execution, delivery, and product-led growth—collaborating with engineering, UX, and quality teams to align product value with customer success.Specialties include comprehensive business analysis, competitive positioning, product strategy, and driving adoption through customer onboarding, enablement, and value measurement (via EBRs/QBRs, CSAT/NPS surveys, and Voice of Customer). My approach emphasizes customer retention, cross-sell and upsell opportunities, and risk management to achieve growth and maximize outcomes for customers and the business.

Experience

1. Principal Product Manager

   Socialtrait

   Jan 2025 — Present

Education

• Sumermal Jain Public School

  Class XII, Mathematics, Computer Science and Chemistry

  2004 — 2005

• Sumermal Jain Public School

  Class X

  2002 — 2003

• Hansraj College

  BSc(H)Computer Science, Computer Science

  2005 — 2008

• Lal Bahadur Shastri Institute of Management

  MCA, Computer Science

  2009 — 2012

Skills

• Customer Relationship Management (Crm)
• Functional Specifications
• Business Analysis
• Scrum
• Team Management
• Sql
• Configuration Management
• Procure-to-Pay
• E-Procurement
• Edi
• Product Delivery
• Team Leadership
• Manual Testing
• New Product Implementations
• Wordpress
• Solution Architecture
• Jira Administration
• Testing
• Mobile Application Design
• Project Delivery
• Production Planning
• Sap Oci
• Requirements Gathering
• Project Coordination
• Srm
• B2b
• Business Process Improvement
• Sap
• Sourcing
• Vendor Management
• Master Data Management
• Customer Demos
• Client Co-Ordination
• Lean Thinking
• Agile Project Management
• Product Management
• Software Project Management
• Crm
• Pre-Sales
• Jira