Anusheel Shrivastava
Senior Marketing Insights & Strategy Lead
- Role
- Executive Director and Lead at Kantar (Insights, West Region) India, at Kantar
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Anusheel Shrivastava
Strong Consumer Insight leader with 23+ years of global industry experience • Worked for 10 years in UK, Nordics and Africa and 12 yrs in India market.• Nurtured a Global Career - Lived in 4 countries, travelled to 35+• Long timer at Kantar 15+ years. Includes global roles with TNS, AMRB, Gallup, IMRB and Kantar• Passionate about Brand Strategy. Strong FMCG expertise• Global Needscope expert and Pricing Analytics expert in the Kantar world.• Strong Senior Business Leader with P&L and business running experience across globe.• Worked extensively on the agency side but also on the client side at Unilever.• Advocate Best practice research, Story telling, Brand Consulting• Digital enthusiast and early influencer –Ran and featured on a weekly tech-news podcast (Techxpats) for 40+ episodes in 2014.• Strong record of participation in community programs, plus also an advanced Yoga Teacher!
Experience
Executive Director and Lead at Kantar (Insights, West Region) India,
Jun 2022 — Present · Mumbai, IN
Business Lead, Kantar Insights, West Region, India market. Quantitative Division
Education
Avado
Certificate Course in Digital Marketing & Leadership
2020 — 2021
Devi Ahilya Vishwavidyalaya (DAVV), Indore
MBA, Marketing
1999 — 2001
Squared Online
Certificate Course in Digital Marketing and Analytics
2013 — 2014
The Yoga Institute Mumbai
Advanced Level Teacher Training Course in Yoga Education
2018 — 2020
Delhi University
Bachelor's Degree, Bachelor of Science - Computer Science
1996 — 1999
Indian Institute of Management, Indore
Certificate Program in Dx and AI for Leaders, Digital Transformation & AI
Welingkar Institute of Management
Diploma in Advertising and Public Relations
2002 — 2002
Skills
- Project Management
- Digital Strategy
- Crm
- Marketing Management
- Market Analysis
- Consumer Behaviour
- Fmcg
- Competitive Analysis
- Market Intelligence
- Brand Equity
- Business Insights
- Advertising Research
- Marketing
- Pricing Strategy
- Qualitative Research
- Quantitative Research
- Marketing Research
- Data Analysis
- Focus Groups
- Team Management
- Questionnaire Design
- Segmentation
- Primary Research
- Market Research
- Consulting
- Customer Insight
- Management
- Integrated Marketing
- Brand Management
- Competitive Intelligence
- Marketing Strategy
- Leadership
- Business Development
- Digital Marketing
- Secondary Research
- Online Research
- Strategy
- Analytics
- Business Strategy
- Consumer Insight
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