Anusheel Choudhary
Managing Vice President - Data Science, Marketing Communications & Growth @Amica Insurance
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WORK HISTORY
Managing Vice President - Data Science, Marketing Communications & Growth @Amica Insurance
Lincoln, RI, US
EDUCATION
Manipal Institute of Technology
BE, Mechanical
Symbiosis Institute of Operations Management - SIOM
MBA, Operations
SKILLS
ABOUT ANUSHEEL CHOUDHARY
As a Marketing Analytics Leader, I strive to create a decision system that is data lead and data enabled by transforming data into strategic insights that drive marketing success. I lead teams in measuring marketing effectiveness, optimizing campaigns, and identifying growth opportunities. With a keen understanding of market trends and consumer behavior, I bridge the gap between data and impactful marketing strategies.Experience delivering analytical solutions across Insurance, Credit Card & Travel (Airlines) industries. Worked initially as a consultant with a client facing role delivering high quality output through teams located across geography, primarily US and India.Target driven, result oriented, highly motivated and a solid contributor having sound analytical, quantitative and leadership skills.Specialties- Marketing Analytics- Media Mix, Fractional / multi touch Attribution- Setting up best in class Marketing Infrastructure - Channel optimization - Direct Mail, Search, Display, CTV, Email- 3rd Party Data evaluation - Solving business problems / Generating business insights using data analytics - Predictive Modeling, Profiling, Segmentation, Data Mining, Business Analyses, Data Management- Dashboard & Reporting / Monitoring Solution- Managing vendor relationship
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