Anusha P V S L

About Anusha P V S L

P V S L Anusha is a creative marketing professional and collaborative team player with a…

Experience

1. Marketing and Brand Manager

   Techmatic Systems India Pvt Ltd

   Jan 2025 — Present · Hyderabad, IN

   Managed branding, marketing, and advertising - Built strong brand strategies including brand positioning, tone of voice, and messaging tailored to the home chef food space- Directed logo creation and finalized brand identity with designers; built brand kits (colors, fonts, templates) to maintain consistency- Designed and executed multi-channel marketing campaigns using SEO, content, email, social media- Planned and managed influencer partnerships with food bloggers, mom creators, and lifestyle influencers— boosting visibility and trust- Created influencer briefs, negotiated deliverables, and tracked performance to ensure ROI from collaborations- Managed ATL (TV, radio, print) and BTL (offline activations, sampling, local marketing) efforts to improve customer reach- Handled investor communications through impactful pitch decks and presentations. Oversaw content and social media strategy—curated campaigns to build Cravingly\'s loyal online audience- Built partnerships with media, vendors, and creative agencies for campaign success- Led ORM (Online Reputation Management)—monitored reviews and feedback, responded to customer concerns, and maintained a strong brand image online- Led the digital marketing team, including content creators, ad specialists, and graphic designers to execute brand campaigns smoothly- Handled regular client meetings, understood their goals, and delivered marketing plans that met or exceeded their expectations.