Anusha Kannan
Data Strategist @billups
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WORK HISTORY
Data Strategist @billups
CA
EDUCATION
Humber College
Post Graduation, Marketing/Marketing Management, General
University of Madras
Bachelor's degree, Management Information Systems, General
ABOUT ANUSHA KANNAN
I’m a data and product strategist with 7+ years of experience shaping how brands show up and grow across global markets.With a foundation in Digital Out-of-Home, product marketing, and advanced analytics, I specialize in turning raw data into powerful narratives that influence everything from GTM to brand measurement and attribution. My experience spans Canada, the U.S, and EMEA—partnering with product, media, and sales teams to design frameworks that are both technically sound and commercially impactful.What makes my approach different? I lead with clarity. I believe in being relatable—translating complex tech into insights that resonate with real people, whether it\'s a CMO or a client’s end customer. That’s how I help products not just land, but stick. Tools of the trade: Databricks, Carto, SQL, R (Causal Impact), Salesforce Datorama, Power BI Key domains: Attribution, Brand Studies, Audience Mapping, Product-Led StorytellingWhen I’m not deep in data or storytelling for strategy decks, I’m probably off-grid in nature, geeking out over maps, or chasing the perfect food-and-hike combo.
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