Anusha Gs Shetty
Leading creative innovation to empower India’s youth at Yuvaa
- Role
- Chief Creative Officer (CCO) at Yuvaa
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Anusha Gs Shetty
I’m a Creative Leader with 9+ years of experience shaping brand narratives through digital-first ideas for leading names in tech, entertainment, policy, and advocacy. I specialise in IP development and content strategy driven by data and cultural insights.With a passion for driving meaningful impact, I leverage my expertise in IPs, youth marketing, and strategic partnerships to connect with and inspire the Gen Z of India. Currently at Yuvaa, I am focusing on building IPs like \"Be A Man, Yaar\" with Nikhil Taneja,\"Pov:Sisterhood,\"\"Be A Parent, Yaar,\"\"Pride Class,\"\"Yuvaa All-Stars,\"\"Teach Me Something\" with IBM and many more. Yuvaa is India’s first Gen Z-driven youth media, research and impact organization. Yuvaa works on the intersection of the ‘important’ and the ‘interesting’, with some of the world’s top brands, non-profits and policy organisations, to empower young Indians through storytelling, entertainment and community.Awards & Recognition: Impact 30 under 30 Class of 2024 | Social Samosa 30 under 30 Class of 2024 | Superwoman Awardee 2023 by Social SamosaFor insights and partnerships, please write to me at a•••••@yuvaa.co.in. For job opportunities, please write to us at c••••••@yuvaa.co.in.
Experience
Chief Creative Officer (CCO)
Jan 2026 — Present · Mumbai, IN
Education
K.J Somaiya College
Bachelor of Mass Media
2013 — 2016
Sharada High School
Schooling
1999 — 2011
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