Anusha Kala

About Anusha Kala

Freelance social media manager and content writer. I have a demonstrated history of…

Experience

1. Assistant Manager- Content Strategy

   Tira

   Jun 2024 — Present

   Conceptualized and executed content IPs, handling both ideation and execution from a content and copy perspective- Led launch and execution: Top Shelf, Tira Beauty’s in-house blog, including content planning and writing. Wrote daily blogs for the same- Wrote cross-platform copy, including content for Tira on AJIO and AJIO Luxe- Worked on campaigns and strategy to build awareness for new brands + new launches across the platform.(360 overview)- Worked on concept and copy for influencer marketing campaigns across IP’s and launches- Ideated, strategized, and wrote content across the Tira Beauty platform including website (visibility, campaigns, strategy, IPs), social media (Instagram, Youtube, Snapchat) performance marketing (E-mailers, push notifications, AD assets) and more- Worked on social media end-to-end, including content creation for in-house, phone-shot social media videos — from strategy and scripting to on-set execution- Handled live event coverage and social media updates for brand activations and campaigns.

Education

• Narsee Monjee Educational Trust's - Jamnabai Narsee School

  ICSE- 96.6%

  2004

• Narsee Monjee Educational Trust's - Jamnabai Narsee School

  ISC- 99.75%

• Ashoka University

  Young Scholars Program, Liberal Arts and Sciences/Liberal Studies

• St. Xavier's College

  Bachelor of Mass Media and Journalism

  2022