Anuraj Pillai

About Anuraj Pillai

Currently associated with Flipkart Internet Pvt. Ltd, I manage the advertising and…

Experience

1. Manager - Business Development

   Flipkart

   Jun 2024 — Present · Mumbai, IN

   As a vital member of the Flipkart Ads Group, My role is to contribute to the development and launch of an exciting range of innovative advertising solutions tailored for brands and sellers. Responsibilities:Achieve Revenue Targets: Drive achievement of monthly, quarterly, and annual revenue targets from brands and agencies.Build Strategic Relationships: Foster strong relationships with key brands and agencies by effectively showcasing Flipkart\'s comprehensive suite of advertising solutions.Develop High-Value Opportunities: Generate compelling opportunities for brands through structured proposals, best practice case studies, and robust data analysis.Craft Brand Strategies: Develop and continuously update tailored brand strategies to drive new business opportunities.Enhance Advertising Suite: Collaborate closely with product teams to enhance and introduce new features within Flipkart\'s advertising suite aligned with industry and brand objectives.Implement Metrics-Driven Solutions: Utilize a metrics-driven approach to problem-solving for both brands and internal stakeholders.Optimize Account Management: Establish clear account management processes leveraging data analytics, optimization techniques, marketing strategies, and operational support to maximize advertiser performance and investment.Manage Top Client Campaigns: Oversee end-to-end campaign management for the ad portfolio of key clients, ensuring onboarding, consulting, and goal achievement.Stay Ahead of Industry Trends: Stay informed of industry trends, competitor strategies, and brand focus to adjust priorities and strategies accordingly.Drive Innovation: Collaborate with product, marketing, and operations teams to define new solutions and growth opportunities for brand business.Ensure Customer Satisfaction: Take ownership of end-to-end implementations and escalations for named accounts, identifying and implementing process improvements to enhance customer/brand experiences on Flipkart.

Education

• University of Mumbai

  Master of Business Administration - MBA, Marketing

• Sardar Patel University, Vallabh Vidyanagar

  Bachelor of Business Administration (BBA), Business, Management, Marketing, and Related Support Services

  2010 — 2012

Skills

• Microsoft Office
• Business Development
• Leadership
• Sales Operations
• Marketing Strategy
• Marketing
• Team Leadership