Anurag Talwar
Performance Marketing Specialist | Digital Marketing Professional | Google Ads | Meta Ads | LinkedIn Ads | Paid Marketing Expert | Pay Per Click | Lead Generation | ROI Driven Performance Marketer | SaaS Growth Marketing
- Role
- Pay Per Click Campaign Manager at Positivity
- Location
- Chandigarh, CH, IN
- LinkedIn followers
- 500 followers
About Anurag Talwar
Result oriented and innovative Digital Marketing Strategist with vast experience in…
Experience
Pay Per Click Campaign Manager
Apr 2020 — Present · Chandigarh, IN
Working in the technical role of \"Paid Advertising and Digital Marketing Manager\" as part of a young and energetic team.Key Roles and Responsibilities associated with the profile:1. Developing comprehensive paid advertising strategies tailored to client goals and mapped to target audiences.2. Setting up, optimizing and managing paid advertising campaigns across platforms such as Google Ads, Microsoft Ads, Facebook Ads, LinkedIn Ads, Amazon Ads and more.3. Constantly analyzing campaign performance metrics to optimize crucial account parameters such as targeting, messaging, and budget allocation.4. A/B testing creatives, ad formats, and landing pages to maximize ROI and conversion rates across the account.5. Staying updated with the latest industry trends and platform updates to ensure result oriented optimization of the accounts.6. Assisting sales team in winning new prospects by creating feasibility reports, case studies, project proposals, traffic estimates and projections.
Education
Punjabi University
MCA, Computer Science
2002 — 2005
Skills
- Google Webmaster Tools
- Blogging
- Google Adwords
- Google Analytics
- Sem
- SEO
- Smo
- Newsletters
- Email Marketing
- Advertising
- Link Building
- Organic Search
- Landing Page Optimization
- Ppc
- Internet Marketing
- Keyword Research
- Joomla
- Online Reputation Management
- Search Analysis
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