Anurag P.
Growth Executive| Ex-Dentsu international | Brand Management
- Role
- Growth Executive at Schbang
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Anurag P.
Experienced digital marketing strategist with a strong focus on lead generation, marketing automation, and customer engagement. Skilled in Google Ads, LinkedIn Ads, Facebook Ads, and organic strategies for both B2B and B2C industries, including SaaS. Working with Drift, HubSpot, GA4, 6sense, and SEO/ASO, I help brands optimize campaigns and improve conversions. Passionate about leveraging data and technology to enhance marketing effectiveness. Let’s connect to discuss insights and strategies.
Experience
Growth Executive
Aug 2024 — Present · Mumbai, IN
Responsibilities & Role: Data Analysis & Insights: Used 6sense & Uberflip for account segmentation, intent tracking, and optimizing B2B & B2C outreach. Marketing Automation & Chatbots: Improved Drift & HubSpot workflows, enhancing lead qualification & conversions. Personalization & Customer Experience: Applied data-driven strategies to improve targeting and engagement. Tracking & Performance Measurement: Managed Google Analytics tags for accurate tracking, attribution & reporting. User Behavior Mapping: Designed customer journeys & strategy roadmaps via Miro & Draw.io to refine engagement. AMP Stories & A/B Testing: Used VWO & Nudge to create & optimize AMP stories, boosting interactive content. Account-Based Marketing (ABM): Analyzed account engagement, buying stages & intent signals using 6sense, aligning insights with sales & marketing. Cross-Functional Collaboration: Built custom reports & dashboards for data-driven decision-making. Process Optimization: Enhanced workflows to boost campaign efficiency & impact.Key Achievements & Impact: Ownership & Execution Delivered custom insights, driving strategic business decisions. Created a central insights repository to track performance trends. Client & Creative Obsession Translated data into marketing strategies, enhancing engagement. Maintained proactive client communication, optimizing campaigns. Innovation & Simplification Led analytics optimization, reducing data errors & improving accuracy. Refined automated campaigns with data insights. Growth & Development Explored new trends in analytics, automation & MarTech, applying learnings to improve efficiency. Strengthened expertise in data-driven marketing, with basic Marketo exposure.
Education
Bharati Vidyapeeth
Bachelor of Technology - BTech
2017 — 2021
Indian Institute of Technology, Delhi
Executive Program of Brand Management
2023 — 2024
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