Anurag Krishnam

About Anurag Krishnam

With 10+ years in marketing and advertising, I blend technical expertise with strategic vision, building on my foundation in Information Technology. Currently serving as an Performance & Go-To-Market Strategy Manager at Amazon India, I drive digital advertising success across Australia, New Zealand, Singapore & India markets.Key Achievements:1. Generated AUD through strategic upselling initiatives2. Achieved 233% increase in Return on Ad Spend for key accounts3. Ranked in top 20 among 250 participants as Global Pitch Off Winner4. Optimized 32 accounts during Prime Day \'23 and \'24, achieving 92% adoption rateAt Mindshare, I developed innovative performance marketing strategies that enhanced conversions while reducing costs for global clients. I specialize in transforming complex data into actionable insights and creating comprehensive reporting structures that drive client success.My expertise spans:1. Digital Advertising Optimization2. Strategic Account Management3. Data Analytics & Reporting4. Team Mentorship & Training5. Cross-market Campaign ManagementI\'m passionate about leveraging data to craft compelling marketing narratives and am always eager to connect with fellow professionals. Let\'s explore opportunities to drive success together.Contact: a••••••••@bimtech.ac.in

Experience

1. Ads Sales Manager Driving Gtm Strategy, Product Adoption & Revenue Growth

   Amazon

   Jul 2025 — Present · Bengaluru, IN

   As an Ad Sales Manager, I led the Go-To-Market (GTM) strategy for Audience Bid Multiplier, driving adoption from 10% to over 50% within a short span, significantly contributing to overall revenue growth and product success.Key initiatives included:1. Strategic Enablement: Designed and launched byte-sized educational videos to simplify product understanding for both advertisers and internal stakeholders.2. Customer Education: Organized online seminars, empowering 120+ advertisers to effectively implement the feature and optimize performance.3. Operational Excellence: Partnered with Account Managers through daily syncs to identify adoption challenges and drive quick, scalable resolutions.Additionally, I lead a 7-member team to execute both central and team-level initiatives aimed at improving revenue efficiency and advertiser satisfaction. My focus lies in combining data-driven decision-making with strong cross-functional collaboration to accelerate growth and adoption across the ecosystem.

Education

• MICA | The School of Ideas

  PGCP, Digital Marketing

  2017 — 2018

• Asia Pacific University of Technology and Innovation (APU / APIIT)

  Bachelor of Engineering (B.E.), Information Technology(Specialization in Multimedia)

• Indian Institute of Technology, Roorkee

  PG Certificate Program in Generative AI / Agentic AI & ML Applications, Artificial Intelligence

• Birla Institute of Management Technology (BIMTECH)

  PGDM, International Business

  2014 — 2016

Skills

• Search Advertising
• Business Strategy
• Troubleshooting
• Online Advertising
• Javascript
• Android
• Ibm Db2
• Microsoft Project
• Microsoft Visual Studio
• Linux
• Asp.net
• Macromedia Dreamweaver
• Ethical Hacking
• Customer Service
• Research
• Training
• Brand Management
• Advertising
• Marketing Strategy
• Flash Animation
• Visual Basic
• 3d Studio Max
• Business Development
• Google Adwords Professional
• Digital Marketing
• Service Delivery
• C++
• SEO
• Html
• Oracle
• Communication
• Google Analytics
• Photoshop
• Management
• Team Building
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Hadoop
• Web Design