Anurag Khemka

About Anurag Khemka

A serial entrepreneur, visionary, and senior executive with sharp business and…

Experience

1. Founder, President & CEO

   Rightwave

   Feb 2004 — Present

   RightWave is a Database and Internet Marketing solutions company. RightWave pioneered the concept of Marketing Automation as a Service™ (MaaS) where, by packaging a complete solution as a service including continuous operations, we go beyond the benefits of SaaS and not only provide our customers independence from hardware and software, but also from hassles of integration, configuration, data management, customization, staffing, and application operations and management. RightWave\'s Accelerated Marketing Platform (RAMP) is a full featured Marketing Automation platform that is offered to its customers only in MaaS model. RightWave\'s comprehensive solution covers all aspects of Marketing automation : data management, full featured campaign management, demand generation, lead quality and lead flow management, end-to-end inbound and outbound communication tracking, as well as 360 degree reporting and analytics. Leveraging our extensive knowledge and experience, we provide and manage integrated campaign management fabric for our customers that enables true relationship building with their customers and prospects. For our customers, our solution & services provide tremendous ROI by enhancing their team\'s productivity, by improving their lead volume and lead quality, by increasing their conversion rates and customer loyalty, and by strengthening incubation, nurturing, and customer retention. As founder, President, & CEO of RightWave, I am responsible for strategy, management, and overall growth of the company.

Education

• University of Louisiana at Lafayette

  M.Tech, Computer Science

  1987 — 1988

• Indian Institute of Technology, Delhi

  B.Tech, Electrical Engineering

  1980 — 1985

Skills

• Social Media Marketing
• Business Alliances
• Mobile Devices
• Entrepreneurship
• Marketing Automation
• Enterprise Software
• Saas
• Online Advertising
• Salesforce.com
• Email Marketing
• Google Analytics
• Marketing
• Agile Methodologies
• Digital Marketing
• Social Marketing
• Online Marketing
• E-Commerce
• Lead Management
• Integration
• Business Strategy
• Demand Generation
• Web Analytics
• Integrated Marketing
• Product Launch
• Go-to-Market Strategy
• Product Marketing
• Cross-Functional Team Leadership
• Mobile Marketing
• Sales Enablement
• Crm
• Leadership
• Product Management
• Database Marketing
• Strategy
• Multi-Channel Marketing
• Marketing Operations
• Software Development
• Strategic Partnerships
• Databases
• Management