Anurag Tripathi

About Anurag Tripathi

Data-focused professional currently working in Google Ads Operations at Cognizant, where I analyze advertiser accounts, investigate performance patterns, and conduct root-cause analysis in a high-volume, metrics-driven environment.With a strong foundation in Data Science and Artificial Intelligence, I am passionate about transforming complex data into actionable business insights. My experience spans Python, SQL, Power BI, Machine Learning, and Deep Learning, along with hands-on work in exploratory data analysis, model development, and dashboarding.I have developed several end-to-end projects solving real-world problems, including:• Brain Tumor Detection using CNN and TensorFlow• Sentiment Analysis on social media data• Clothing GAN for synthetic image generation• Customer Churn Prediction• Loan Eligibility Prediction• Fraud Detection (Capstone – Boston Institute of Analytics)I hold a BCA in Data Science & Artificial Intelligence and completed practical industry training at Digipodium, where I worked on live projects and strengthened my understanding of data pipelines, model evaluation, and deployment.Technically, I am proficient in Python, SQL, Power BI, Excel, TensorFlow, Scikit-learn, Pandas, NumPy, and Flask. I enjoy converting raw data into meaningful insights, building interactive dashboards, and developing scalable analytical solutions.I am currently seeking opportunities in Data Analytics, Marketing Analytics, or Data Science roles where I can leverage my analytical mindset and technical skills to solve impactful business problems.Core Skills:SQL • Power BI • Python • Excel • Data Analysis • Machine Learning • Campaign Analytics • Dashboard Development

Experience

1. Google Ads Operations

   Cognizant

   Dec 2025 — Present · Gurugram, IN

   I reviewed advertiser accounts to identify policy violations and ad delivery issues while ensuring compliance with platform guidelines. My responsibilities included performing root-cause analysis for ad disapprovals and performance fluctuations, interpreting campaign metrics, and explaining behavioral patterns to advertisers in a clear and structured manner. I regularly identified recurring account trends and recommended corrective actions to improve delivery outcomes.Reviewed advertiser accounts to identify policy violations and ad delivery risks while ensuring compliance with platform guidelines. Conducted root-cause analysis for ad disapprovals and performance fluctuations by analyzing key campaign metrics.Interpreted performance data and communicated behavioral insights to advertisers in a clear and structured manner. Identified recurring account trends and recommended data-driven corrective actions to improve ad delivery and overall campaign outcomes.

Education

• Babu Banarasi Das (BBD) University

  Bachelor’s of computer application, Computer Science