Anurag Singh
Senior Executive - Performance Marketing - I help businesses generate more leads using Google Ads and high-converting landing pages.
- Role
- Senior Executive - Performance Marketing, Ppc, Sem & Web Development at LanceSoft, Inc.
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Anurag Singh
With 7+ years of hands-on experience building high-performing SEM and paid media programs. Currently leading a performance marketing team and owning delivery, optimization, and performance accountability across high-intent acquisition programs, I transform marketing budgets into measurable revenue. My core strength lies in owning the entire performance marketing lifecycle—from strategy and planning to execution, optimization, and reporting—while leading teams to deliver consistent business outcomes. With experience across Google Ads and Meta Ads, I have managed multi-market campaigns across the USA and India, partnering with stakeholders to align acquisition strategy with revenue objectives. I bring a strong balance of hands-on execution, team leadership, and performance accountability, enabling predictable and scalable growth.
Experience
Senior Executive - Performance Marketing, Ppc, Sem & Web Development
Oct 2025 — Present · Noida, IN
I lead end-to-end performance marketing strategy and execution for high-value clients across Real Estate, Interior Design, and Travel verticals. Responsible for managing and optimizing high-scale paid media budgets across multiple client accounts and verticals, managing performance outcomes, team delivery, and alignment of paid media efforts with business goals. Key Hands-on Focus:• Multi-Channel PPC: Executing high-scale Search and Display campaigns on Google with a focus on location-based and seasonal intent.• Full-Funnel Performance: Managing the entire user journey—from cold awareness to \"Book a Tour\" or \"Consultation\" conversions.• Paid Social (Meta): Scaling ROI for Interior Design and Real Estate through visual storytelling, Lookalike targeting, and Dynamic Creative Optimization (DCO).• Strategic SEM: Dominating expensive niches through advanced bid management, Quality Score optimization, and Auction Insights analysis.• Data & Attribution: Tracking complex, long-cycle leads to ensure accurate ROAS and lead-to-sale mapping.Industry Impact:• Real Estate: Reduced CPL while significantly increasing site-visit ratios.• Interior Design: Scaled Facebook/Instagram campaigns for high-ticket design consultations.• Travel: Executed seasonal PPC blitzes to capture peak search volume and maximize ROAS.Top Skills: Google Ads, Meta Ads, Lead Generation, SEM, GA4, GTM, PPC Ads
Education
Kamla Nehru Institute of Technology, Sultanpur
Bachelor of Technology - BTech, Computer Science
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