Anurag Rb
Territory Marketing Manager @Pernod Ricard India
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WORK HISTORY
Territory Marketing Manager @Pernod Ricard India
Karnataka, IN
Strategize customer marketing initiatives and activations for the South Karnataka region - consistent with the share and volume objectives of the BII & BIO business (Imperial Blue, Royal Stag family, Blender\'s Pride family & Hundred Pipers family )(Ballantine’s, Chivas Regal, Jameson, Glenlivet, Absolute, Jacob creek & Royal Salute Etc.)• Translate the brands strategy into promotional action plans to create demand, develop prescription and generate additional revenue Manage the overall lifecycle of a promotion (from the agency brief to successful implementation)• Liaise with the regional sales teams to ensure effectiveness of consumer promotions, develop appropriate benchmarks, and implement a framework for assessing the effectiveness.• Liaise with the brand & marketing team to ensure that regional and local marketing and promotional activity is consistent with national and international brand image and values. Monitor the performance of brand indicators in each sales channel by region, analyzing trends, course correct plans and design tactical plans.• Budget planning across the brands and ensuring seamless execution of brand plans within the budgetary framework at regional level.• Develop visibility strategy for respective channels & oversee execution. Innovate display units & collaterals to drive visibility goals for brands while standardizing the vendor management and effective utilization of funds
EDUCATION
JSS CMS
Master of Business Administration (M.B.A.)
ABOUT ANURAG RB
Marketing professional with over 11+ years experience in customer behaviour, marketing and communications, across various industries - Mall, Fashion & retail, CDIT & Beverages. An end to end rich marketing experience, which brings to the table a deep understanding of the consumer across demographics and geographies, understanding the business and its requirements and that creating marketing strategies in line with the companies vision, has helped me work towards turning around businesses. Have used a wide range of marketing communication tools to have a healthy mix of ATL, BTL, CRM, digital, content, loyalty, strategic alliances & partnerships and much more, just gets the right marketing strategies to retain customers and drive further business
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