Anurag R B

Territory Marketing Manager @Pernod Ricard India

Karnataka, IN

Strategize customer marketing initiatives and activations for Rest of Karnataka region - consistent with the share and volume objectives of the BII & BIO business (Imperial Blue, Royal Stag family, Blender\'s Pride family & Hundred Pipers family )(Ballantine’s, Chivas Regal, Jameson, Glenlivet, Absolute, Jacob creek & Royal Salute Etc.)• Translate the brands strategy into promotional action plans to create demand, develop prescription and generate additional revenue Manage the overall lifecycle of a promotion (from the agency brief to successful implementation)• Liaise with the regional sales teams to ensure effectiveness of consumer promotions, develop appropriate benchmarks, and implement a framework for assessing the effectiveness.• Liaise with the brand & marketing team to ensure that regional and local marketing and promotional activity is consistent with national and international brand image and values. Monitor the performance of brand indicators in each sales channel by region, analyzing trends, course correct plans and design tactical plans.• Budget planning across the brands and ensuring seamless execution of brand plans within the budgetary framework at regional level.• Develop visibility strategy for respective channels & oversee execution. Innovate display units & collaterals to drive visibility goals for brands while standardizing the vendor management and effective utilization of funds

University of Mysore

Bachelor’s of Business Management

JSS Centre for Management Studies (JSS CMS)

Master of Business Administration (M.B.A.)