Anurag R.

About Anurag R.

Revenue Operations leader with 9+ years of experience spanning RevOps, Customer Success, and Consulting. I specialize in building scalable operating systems that bring structure, predictability, and efficiency to GTM functions.At DataWeave, I’ve led transformation across Sales, Marketing, and CS Ops — designing FX-neutral forecasting frameworks, automating GTM reporting (Northstar, transactional, executive packs), and introducing a HubSpot data governance model that achieved >95% accuracy. I delivered 70% SaaS cost savings by renegotiating HubSpot and LinkedIn Sales Navigator renewals, and rolled out Incentive Framework v3 linked to OKRs and foundational goals.Previously, I managed a $3M+ enterprise CS portfolio, achieving NRR of 126% and improving NPS from 7 to 10. I authored the first Customer Success Playbook, standardized SOWs for faster deals, and delivered complex POCs for global clients like Amazon, KFC, and Taco Bell.My early career at PwC included market entry and feasibility studies across petrochemicals, LNG, and bio-refineries in Asia and Africa, designing pricing forecasts, logistics frameworks, and strategic proposals.Passionate about automation and AI in RevOps, I’ve piloted prototypes that reduced CRM data errors by 40% and continue to explore new ways to scale efficiency in GTM processes.

Experience

1. Associate Director, Revenue Operations

   DataWeave

   Aug 2022 — Present · Pune, IN

   Built an end-to-end RevOps operating framework covering Sales, Marketing, and CS, ensuring AOP translation into measurable targets and dashboards- Designed and implemented FX-neutral revenue reporting to neutralize currency fluctuations in incentives and revenue tracking- Automated North star, transactional, and quarterly reporting packs, reducing report prep time by 80%- Developed win/loss analytics and CRM migration studies for GTM strategy shifts- Designed a HubSpot accuracy framework delivering >95% measurable accuracy- Partnered with Sales leaders to improve CRM adoption and redesigned layouts- Negotiated HubSpot and LinkedIn Sales Navigator contracts for ~70% cost savings- Rolled out multiple Incentive Frameworks across all markets, embedding FX-neutral metrics- Built a sales training framework with evaluation rubrics linked to foundational goals- Partnered with Finance on cost-benefit automation for leadership reviews- Piloted an AI-RevOps prototype using Sheets + Replit + Slack, reducing CRM errors by ~40%- Coordinated with GTM leaders to frame distribution OKRs for FY25-26

Education

• Management Development Institute, Gurgaon

  Master of Business Administration (M.B.A.), International Management

  2014 — 2016

• Malaviya National Institute of Technology Jaipur

  B.Tech., Mechanical Engineering

  2008 — 2012

• ESCP Business School

  Master's Degree, European Business

  2014 — 2016