Anurag Poddar

About Anurag Poddar

A dreamer, go-getter & marketer, I wish to work in an organisation which would help me hone my interpersonal, communication & business development skills.

Experience

1. Director - Revenue Growth Management

   Coca-Cola India

   Oct 2023 — Present · Gurugram, IN

   Drive, design & implement RGM processes, strategies & plans that deliver topline revenue growth and margin expansion by better targeting all key stakeholders (Consumers, Shoppers and Customers). Outcomes include: revenue pools, portfolio optimization, OBPPC, pricing & promotion• Lead OBPPC strategy & pricing recommendations for Affordable Segment as well as Stills & Water Categories to drive recruitment, topline revenue growth & margin expansion for the India business.• Lead inflation mitigation discussions, process & scenario modelling for India country including proactive interactions with bottling• Drive awareness of current OBPPC performance, identify key competitive set and evolve rules of engagement by sub territory / competitive cluster.• Build long range plan for Returnables for India to drive affordability, increase home penetration and frequency of purchase;• Lead promo analysis, define rules of engagement for promos and conditions analysis to drive incremental value in modern trade and traditional trade.• Propose SKU rationalization process to streamline portfolio – clear Portfolio Roles and Market Impact.• Key contact for RGM strategies for all relevant stakeholders in eleven Franchise Bottlers in India as well as the operations teams, Marketing & Finance functions. Ensure that RGM strategies and all key commercial activities are ‘in sync’ in my area• Actively participate as a key member of local and global SME networks to accelerate capability in: Affordability, Portfolio Optimization, Promo Terms, Margin Expansion, Advanced Analytics;• Actively participate in Business Planning process alongside BU strategy, actively contributing on commercial strategy and actively influencing the decision making process. Lead the modelling and recommendations on RGM for Long Range Plan with clear actions across price, mix and volume;• Deliver RGM capability development for OU, closely aligned with global C & CL team, Marketing and Finance

Education

• Bharatiya Vidya Bhavan's

  Class XII, Physics, Chemistry, Biology, Maths, English, Hindi

• Indian Institute of Management, Ranchi

  Master of Business Administration (M.B.A.), Business Administration and Management, General

• Techno India, Kolkata

  Bachelor of Technology (B.Tech.), Electronics and Communications Engineering

• Hariyana Vidya Mandir, Kolkata

  Class X, General Studies

Skills

• Consumer Behaviour
• Sap Netweaver
• Cost Management
• Core Java
• Business Analysis
• Integrated Marketing Communications Planning
• Market Research
• Marketing Analytics
• Sas
• Business-to-Business Advertising
• Corporate Finance
• Java Enterprise Edition
• Sales Management
• Sap Security Administration
• Oracle
• Cloud Computing
• Software Project Management
• Services Marketing
• Team Management
• Business Strategy
• Cost Accounting
• Financial Reporting
• Rural Marketing
• Strategic Brand Consulting
• Sql
• Spss
• Neuromarketing
• Mergers & Acquisitions
• Business Analytics
• Sap Basis
• Business Ethics
• International Business Management
• R
• Business Development
• E-Commerce
• Marketing Management
• Product Development