Anurag Mohanan

Senior Analyst - Prospect Marketing - Gcs Canada @American Express

Toronto, ON, CA

Build and maximize relationships with key external vendors and internal stakeholdersDevelop and execute industry focused marketing campaigns acquiring new customersManage measurement, reporting, and analytics for the channel and continuously monitor performance against channel targets, analyze what is working / not working, identify areas for improvement and provide actionable recommendationsEnd to End management of vendor tele sales program to generate revenueEnsure efficient processing of leads by managing the leads capabilities and infrastructureDevelop and manage an effective acquisition strategy.Develop and enhance digital and offline tools to drive sales efficiencyConduct regular performance review sessions with each vendorExecute performance based vendor compensation program

St Pauls School

ISCE

Delhi University

BA Hons, English Litterature

XLRI Jamshedpur

PGCBM