Anurag Kumar
Full-Stack Digital Marketer | SEO, SEM & Meta Ads Expert | WordPress & SMO Strategist
- Role
- Digital Marketing Specialist at SGM Group
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Anurag Kumar
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Experience
Digital Marketing Specialist
Jun 2025 — Present · Gurugram, IN
Bioprecis Ltd. is a subsidiary of Thakral Lifestyle Pte Ltd, under the umbrella of Thakral Corporation Ltd (SGX-listed).As a digital marketing professional, I am responsible for managing the full digital presence of the brand across platforms and channels. My key responsibilities include: Search Engine Optimization (SEO): On-page and off-page SEO, keyword research, technical audits, and content optimization to increase organic visibility Paid Advertising: Planning and executing Meta (Facebook & Instagram) and Google Ads campaigns for brand awareness, lead generation, and conversions Website & CMS Management: Maintaining and updating the company’s WordPress website for performance, design, content, and user experience Marketplace Optimization: Enhancing product listings and visibility on B2B/eCommerce platforms like IndiaMART, Amazon, and others Email Marketing: Designing and managing email campaigns for newsletters, outreach, and customer retention🤝 Influencer & Affiliate Coordination: Identifying and managing external partnerships to support brand reach Analytics & Reporting: Using tools like Google Analytics, Meta Business Suite, and Search Console to track KPIs and optimize campaign performance🧩 Content Strategy: Planning and executing digital content across blogs, landing pages, and social media to align with SEO and branding goals Cross-Channel Integration: Ensuring brand consistency and performance across search, social, web, and ad platforms
Education
CHANDIGARH UNIVERSITY
Bachelor's degree
2017 — 2020
Sharda University
Master of Business Administration - MBA
2021 — 2023
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