Anurag Kumar
20+ Years | Brand Reputation | Marketing | Performance Marketing & ECOMM | PR | CRM I XLRI Jamshedpur
- Role
- Head of Marketing at Waaree Group
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Anurag Kumar
Business and engineering graduate having 20 years of experience in marketing domain across telecom, manufacturing, media and retail market. Experience in all facets of marketing, branding and corporate communication across B2B and B2C customers. All round responsibilities include advertising, product marketing, digital and social media marketing, visual merchandising, event and activation, research and corporate communications. Passionate marketing professional with ability to objectively look at result oriented brand building and marketing activities to lead brand into category leadership, improve product awareness and generate business leads (revenue). I am driven by my enthusiasm to understand consumer insights, mentoring & bringing the best out of my team members and learning and implementing new evolving marketing techniques.
Experience
Head of Marketing
Feb 2023 — Present · Mumbai, IN
Skills
- Market Research
- Product Management
- Online Marketing
- Online Advertising
- SEO
- Strategy
- Competitive Analysis
- B2c Marketing
- Crm
- Advertising
- Business Strategy
- Product Marketing
- Vendor Management
- Product Launch
- Brand Management
- Key Account Management
- B2b
- Television
- Marketing
- Business Development
- Google Adwords
- Team Management
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