Anurag Kapaley

Margin Lead @EDF

Hove, GB

EDF is one of the UK’s largest energy providers, serving residential and SME customers. Within the commercial department, I lead SME pricing and forecasting, ensuring margin maximisation while staying competitive. RESPONSIBILITIESOwn pricing and forecasting functions for SME portfolio across electricity and gas.Lead fortnightly sprints and daily scrums to review pricing decisions and streamline workflows.Partner with sales, finance, and technology teams to align pricing strategies and campaigns.Monitor competitor pricing and macroeconomic shifts to adjust positioning in real time.Oversee third-party vendor pricing, balancing competitiveness and margin risk. ACHIEVEMENTSDesigned a new pricing band for low-consumption SMEs, driving 22% portfolio growth while strengthening margin control.Utilised competitor benchmarking dashboards in Tableau, enabling weekly repricing that improved conversion rates.Automated QHS regulatory credit process via SQL model, issuing 200+ credits in one month and avoiding compliance penalties.Contributed insights on a potential acquisition, shaping valuation and integration approach.

Aston Business School

Master of Business Administration - MBA

St. Andrew's College of Arts, Science and Commerce

Bachelor of management studies