Anurag Kapaley
Business & Product Analyst | Driving Process Improvements, Scoping New Features, and Delivering Data-Backed Strategy | MBA (Strategy)
- Role
- Margin Lead at EDF
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Anurag Kapaley
I am a Project and Delivery professional specialized in bridging the gap between complex…
Experience
Margin Lead
Jun 2024 — Present · Hove, GB
EDF is one of the UK’s largest energy providers, serving residential and SME customers. Within the commercial department, I lead SME pricing and forecasting, ensuring margin maximisation while staying competitive. RESPONSIBILITIESOwn pricing and forecasting functions for SME portfolio across electricity and gas.Lead fortnightly sprints and daily scrums to review pricing decisions and streamline workflows.Partner with sales, finance, and technology teams to align pricing strategies and campaigns.Monitor competitor pricing and macroeconomic shifts to adjust positioning in real time.Oversee third-party vendor pricing, balancing competitiveness and margin risk. ACHIEVEMENTSDesigned a new pricing band for low-consumption SMEs, driving 22% portfolio growth while strengthening margin control.Utilised competitor benchmarking dashboards in Tableau, enabling weekly repricing that improved conversion rates.Automated QHS regulatory credit process via SQL model, issuing 200+ credits in one month and avoiding compliance penalties.Contributed insights on a potential acquisition, shaping valuation and integration approach.
Education
Aston Business School
Master of Business Administration - MBA
2023 — 2024
St. Andrew's College of Arts, Science and Commerce
Bachelor of management studies
2012 — 2015
Skills
- Customer Service
- Finance
- Financial Accounting
- Powerpoint
- Accounting
- Microsoft Office
- Analytical Skills
- Microsoft Word
- Managerial Finance
- Problem Solving
- Risk Assessment
- Strategic Planning
- Financial Analysis
- Management
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