Anurag Gupta
Customer Loyalty and Growth, Flipkart | Accenture Strategy | JBIMS | Ex Associate Consultant IT Advisory, EY
- Role
- Product Marketing Manager (Flipkart Loyalty Team) at Flipkart
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Anurag Gupta
Results-driven Product Marketing Manager at Flipkart with a proven track record in driving loyalty strategies, revenue generation, and product innovation. With over 5 years of experience across leading firms like Accenture Strategy and Ernst & Young LLP, I have successfully led cross-functional teams, cultivated strategic partnerships, and delivered significant impact on business growth and customer engagement.At Flipkart, I’ve been instrumental in scaling the FK Plus & SuperCoins loyalty programs, which is a major retention, engagement and revenue driver for the company. My expertise lies in loyalty program management, strategic projects, and product innovation, where I’ve consistently developed customer-centric strategies that not only enhance user experience but also drive significant business growth.My background includes a blend of Product Marketing, Program Management, Loyalty & Retention, Product Management, and Management Consulting. I am passionate about leveraging my skills to create innovative solutions that resonate with customers and deliver long-term value.
Experience
Product Marketing Manager (Flipkart Loyalty Team)
Jul 2022 — Present · Bengaluru, IN
Crafted and executed strategies for customer acquisition, retention, and engagement, focusing on FK Plus & SuperCoins programs- Managed the SuperCoins program, overseeing marketing efforts and securing strategic sponsorships to enhance program impact- Introduced and implemented value levers such as differential pricing and monthly incentives to shape customer behavior and boost engagement- Drove monetization strategies and revenue growth through strategic brand partnerships and innovative program enhancements- Enhanced seller adoption of SuperCoins with targeted campaigns and tailored incentives, increasing participation and effectiveness- Conducted comprehensive market research and competitor analysis to maintain a competitive edge and inform strategic decisions- Led category marketing efforts to ensure optimal branding and visibility of FK Plus and SuperCoins on Flipkart properties- Co-led the successful design and launch of FK Plus 2.0, significantly expanding the user base and ensuring strong program visibility.
Education
Jamnalal Bajaj Institute of Management Studies (JBIMS)
Masters In Management Studies
2019 — 2021
Guru Gobind Singh Indraprastha University
Information Technology
2013 — 2017
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