Anurag Gite

About Anurag Gite

Marketing Manager with demonstrated success in driving revenues and launching profitable marketing programmes,Experienced in turnaround and growth scenarios within the telecommunications and IT industries. Practical, insight-driven customer enthusiast combining commercial acumen with analytical expertise.Effective in multi-cultural business environments with excellent communication skills.Key competencies:Customer Strategy | Digital Transformation | Customer Value Management | Revenue Management | Churn Management | Upsell & Cross-sell | Loyalty Programmes | Mobile Marketing | Digital Channels | Customer Journeys | Channel Management | CRM | Campaign Management | Segmentation | Management Consulting | Telecommunications |

Experience

1. Assistant General Manager

   Vodafone Idea Limited

   Jun 2021 — Present · Mumbai, IN

   Experienced in establishing impactful engagement programs, conducting aggressive experimentation, and strategically prioritizing initiatives to elevate overall user engagement levels of different user cohorts for the existing prepaid customer base.Engage proactively with the prepaid user base to foster user growth and retention journeys. Meticulously measure the performance of CRM campaigns across personalized channels, including Push, SMS, and Dialers, to enhance the entire customer life cycle.Demonstrating a keen eye for detail in campaign management and conducting thorough post-analysis reporting, effectively managing segmentation and cohorts to drive sustained growth and retention.Expert identification of key value propositions to mitigate churn among diverse cohorts, establishing churn prevention lifecycles, and deploying successful win-back campaigns.Analyze user behavior through root cause analysis, extracting valuable insights to influence strategic roadmaps and propel growth across varied geographies and segments.Responsible for translating insights into actionable campaign creation and marketing strategy development, consistently delivering results that align with business objectives.Tracking and optimizing campaign performance KPIs, such as Daily Recharge Rates (DRR), Tertiary, and ARPU, leading to improved ROI for the channel.Conducting thorough A/B testing at various levels to optimize conversion rates and enhance campaign effectiveness.Collaborating seamlessly with multiple verticals, including Content, Analytics, and Product teams, to plan and deploy innovative campaigns that drive business success.

Education

• Kailash Chandra Bansal College of Technology, Kokta Raisen Road, Anand Nagar, Bhopal

  Bachelor of Engineering - BE, Electrical, Electronics and Communications Engineering

  2008 — 2012

• Balaji Institute Of Modern Management

  Master of Business Administration - MBA, Marketing

  2015 — 2017