Anurag Bose
MBA in Business Analytics from Liverpool Business School, UK | Marketing Data Analyst at Protiviti | Ex - CedCoss Technologies
- Role
- Specialist in Marketing Analytics at Protiviti
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Anurag Bose
About MeI am an enthusiastic Marketing Data Analyst with over 5 years of experience helping businesses unlock the power of data. My expertise lies in eCommerce and business consulting intelligence, advanced tracking setups, and creating actionable insights to enhance sales, improve conversion rates, and ensure data compliance. What I DoData-Driven Marketing Analytics: I build robust data pipelines, manage Google Analytics implementations (GA4), and create powerful dashboards with Tableau, Power BI, and Looker Studio.Web Analytics Mastery: From Enhanced Ecommerce to Cross-Domain Tracking, I specialize in leveraging tools like GA4, Google Tag Manager, BigQuery, Adobe Analytics and Adobe Lauch to track and optimize website performance.Data Privacy Leadership: Ensuring compliance with tools like OneTrust while collaborating with legal teams to implement effective data privacy measures.Team & Client Impact: I’ve led marketing analytics teams, trained professionals, and reported to 200+ clients, driving results with advanced A/B testing, descriptive analytics, and predictive modeling. Tools & SkillsSQL, Python (Pandas, NumPy, Matplotlib, Seaborn, Beautiful Soup)Data Visualization (Tableau, Power BI, Google Data Studio)Web Analytics (Google Analytics, GTM, Adobe Analytics and Adobe Launch)CRM Implementation (Freshworks, Salesforce Integration)Data Mining and Integration Why I Love What I DoI thrive at the intersection of data and strategy, using advanced analytics to uncover meaningful insights that empower decision-making. Whether it\'s optimizing a marketing funnel or troubleshooting data pipelines, I’m passionate about solving challenges and delivering results. Let’s ConnectIf you’re looking for a driven and analytical mind to transform data into actionable strategies, feel free to reach out!
Experience
Specialist in Marketing Analytics
Jul 2025 — Present · Gurugram, IN
Education
University of Lucknow
Bachelor's degree, Business Studies/Commerce
Liverpool Business School
Master of Business Administration - MBA, Business Analytics
Institute of Management Technology, Ghaziabad
Post Graduation in Advanced General Management Program, Business Analytics
NATIONAL INSTITUTE OF ELECTRONICS & INFORMATION TECHNOLOGY (NIELIT)
Diploma , Computer Application
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