Anurag Ashish
Key Account Manager -@ Nutriburst | Ex- Key Account Sales Manager -@ Blackmores Group | Ex- Senior Sales Officer -@ The Himalaya Drug Company | MBA, Sales.
- Role
- Key Account Manager at Nutriburst
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Anurag Ashish
As a dynamic Key Account Manager with over 9 years of experience in sales, business…
Experience
Key Account Manager
Aug 2024 — Present · Gurugram, IN
Successfully listed & launched Nutriburst SKUs across major National & Regional Modern Trade (MT) chains - Reliance Retail Limited (Fresh Signature & Freshpik), Spar Hypermarket, Nature’s Basket, LeMarche, Honey Money Top, TATA 1mg, Noble Plus, One Bharat Pharmacy, MPlus Pharmacy, First Remedy Pharmacy.Devised & implemented sales strategies aligned with the brand’s growth objectives, leading to consistent revenue achievement.Negotiated Trading Terms (TOTs), visibility agreements, and in-store activations to maximize product exposure & profitability.Led the execution of trade marketing initiatives & promotions in sync with broader business goals.Monitored SKU-level performance & executed corrective actions to optimize sales & minimize slow-moving inventory.Ensured stock availability & efficient supply chain coordination with internal teams to meet channel demands.Achieved sales targets consistently through strategic key account management & proactive customer engagement.Regularly liaised with Category Buyers & Retail Heads to drive brand expansion & improve store penetration.Championed brand visibility initiatives at the store level, enhancing shopper engagement & product recall.Orchestrated sell-out plans and merchandising strategies to increase off-take & category share.Conducted regular market visits for account reviews, ensuring on-ground execution & retail hygiene.Collaborated with GT/Retail & Vending teams to leverage cross-channel synergies & optimize resource utilization.Maintained financial hygiene by monitoring account receivables and ensuring timely collections.
Education
Cambrian public school Ranchi
12th Commerce
2010 — 2012
Marwari College
Bachelor of Business Administration - BBA
2012 — 2015
Doon Business School
Master of Business Administration - MBA
2016 — 2018
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